With the help of design firm 4sight, Miller Lite is changing the look of its iconic glass bottle for the first time in 40 years. On the left is your old faithful longneck. On the right is what you'll be imbibing at bars and restaurants this summer.
The new bottle is more modern, has broader shoulders, and a contoured grip. MillerCoors says it's easier to hold than a traditional cylinder-shaped bottle. Beer that's easier to grip? Can't argue with that.
The timing of Miller's redesign is interesting. Budweiser just introduced a new bow tie-shaped can