Here Are The Results Of My Test Campaign With Perfect Audience?s Facebook Retargeting

When I wrote about the launch of Y Combinator-backed Perfect Audience earlier this month, co-founder and President Brad Flora suggested that I test out the service for myself, so I could see how easy it is to use Perfect Audience's tools to run retargeting ads in Facebook. It was indeed quite simple, and now Flora has sent over the results. The campaign actually used a tag embedded in the story itself, so readers of the post who then visited Facebook might see ads pointing them towards more of TechCrunch's Facebook coverage. (There are other companies giving advertisers access to the Facebook Exchange for retargeting, but Perfect Audience is pitching itself as the one that's the most accessible to small businesses.) The ads, which ran for about a week, saw 42,201 impressions, and resulted in 64 actual clicks, for a cost of $38.08 ? though in this case, since it was just a test campaign, Perfect Audience footed the bill. That breaks down to a CPM (cost per thousand impressions) of 90 cents and a cost-per-click of 60 cents.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/wlyuUdamDVE/

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