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Sr. Brand Communication Manager
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POSTED: Aug 30 |
| Salary: |
Open |
Location: |
Chicago, Illinois |
| Employer: |
Radio Flyer |
Type: |
Full Time - Experienced |
| Category: |
Marketing: Communications |
Required Education: |
4 Year Degree
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About
Radio Flyer
Beyond the classic red wagon, Radio Flyer is the leading producer of wagons, tricycles and spring horses in the United States. Radio Flyer has more than 100 award winning products available in 25 countries, including tricycles, scooters and ride-on toys. Since 1917, this family owned company has created icons of childhood, while building a legacy of high quality, classic and innovative toys that spark the imagination and inspire active play.
Radio Flyer was recently named the #1 Company to ....more info
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The Sr. Brand Communications Manager position will play a key role in the continued growth and success of the company. Working with Sales & Marketing you will lead the development of our brand campaign that assists in launching our new products in addition to building the awareness and preference of our brand outside of the legendary little red wagon. This position will lead our agency relationships and the launch of new packaging execution in the coming months.
Specific responsibilities include: ? Create a best-in-class brand communication strategy; to include online marketing, social media, Public Relations and Advertising, In-Store Merchandising and best-in-class packaging & POP ? Lead the development and execution of our 2013 Brand Communication Plan & Execution ? Manage the efficiency & effectiveness of our Brand Building budget ? Lead the development and partnership of our existing and new agency partners ? Create a brand communication model that allows us to test-learn-refine and scale our contact with the core Radio Flyer consumer
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Requirements: ? Degree in Marketing, Communication or Business Management ? Minimum 8+ years experience in Marketing & Brand Management ? Agency Management/Partnership experience ? Developed an Integrated Communication Plan for a brand launch or product launch ? Budget Management ? Managed a team
Above all, the individual must be an effective problem solver who is committed to our Flyer Code ? FUNomenal Customer Experience ? Live with Integrity ? Yes I Can Attitude ? Excellence in Everything? Responsible for Sustainability!
S/he will know how to balance multiple priorities, and work toward big picture objectives without losing sight of important details. Organization, planning, execution, and follow-up skills are important.
Energy and enthusiasm are essential. The right person will be willing and able to do what ever it takes to get the job done. This position is ideally suited to an individual who is able to balance creativity with good analytical skills and stay focused on results ? someone who enjoys problem solving, loves challenge, and is committed to continuous improvement. Warmth, honesty, integrity, and humor are also important characteristics.
Radio Flyer is looking for people who live our values and who support our vision and mission! We want people on our team who can passionately live by the Little Red Rule, ?Every time we touch people?s lives they will feel great about Radio Flyer?!
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Radio Flyer
Chicago
IL
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| Source: http://jobs.marketinghire.com/jobs/4899578/sr-brand-communication-manager
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